Natanael Cano Net Worth: A Journey Through His Rise in Music

Natanael Cano is one of the most influential figures in the modern Mexican music scene. Known for pioneering the genre corridos tumbados, the 23-year-old rapper and singer has rapidly climbed to stardom with his unique fusion of regional Mexican music, trap, and hip-hop. His ability to blend traditional sounds with contemporary beats has earned him millions of fans and an impressive net worth. In this article, we’ll take a deep dive into Natanael Cano’s career, the rise of corridos tumbados, and his financial success.

Early Life and Musical Beginnings

Born in Hermosillo, Sonora, Mexico, Natanael Cano grew up surrounded by music. He developed a passion for the craft at an early age and was inspired by the regional Mexican music scene that permeated his hometown. His initial exposure to music came through his family and the local culture, which emphasized the norteño and banda genres.

At the age of 17, Natanael moved to the United States to pursue his dreams of becoming a professional musician. He settled in Los Angeles, California, where he signed with the Rancho Humilde record label, a key player in the development of regional Mexican music in the U.S. His decision to join Rancho Humilde would serve as the catalyst for his musical journey, providing him with the resources to launch his career.

The Birth of Corridos Tumbados

Natanael Cano’s breakthrough came when he began experimenting with fusing corridos—a traditional Mexican ballad style—with elements of trap and hip-hop. This innovative mix of genres resulted in the birth of corridos tumbados, a style that blends the storytelling of corridos with the heavy bass and rhythmic structure of trap music. This genre quickly captured the attention of younger audiences who were looking for a fresh take on regional Mexican music.

Cano’s debut solo album, Corridos Tumbados, released in 2019, not only established the new genre but also solidified his place as a pioneer within it. The album was an instant success, gaining widespread recognition both in Mexico and the United States. His ability to bring together two seemingly disparate musical worlds garnered him significant attention, and the success of the album led to him being considered the leader of the corridos tumbados movement.

Rising Stardom and Collaborations

After the success of his debut album, Natanael Cano continued to rise in popularity with his follow-up album, Mi Nuevo Yo. This album helped propel him to the top of the music charts in Mexico, earning him even more fans and industry recognition. His music began to reach wider audiences, and he caught the eye of some of the biggest names in the global music scene.

One of the most significant milestones in Cano’s career came when he collaborated with Latin trap superstar Bad Bunny. The two artists worked together on the remix of the song “Soy El Diablo,” which further solidified Natanael’s place in the Latin music scene. This collaboration not only expanded his reach but also introduced him to a new, international fan base.

In addition to his work with Bad Bunny, Natanael Cano continued to release multiple albums throughout 2020. He dropped four albums that year, including Corridos Tumbados Vol. 2, Trap Tumbado, Soy El Nata, and Las 3 Torres. These releases demonstrated his versatility as an artist and helped him maintain his dominance on the music charts. His rapid success on platforms like Billboard also allowed him to appear on high-profile shows like Jimmy Kimmel Live!.

YouTube and Other Revenue Streams

While Natanael Cano’s music is a significant source of his income, his success on platforms like YouTube also contributes heavily to his net worth. Cano’s YouTube channel boasts millions of subscribers and garners around 18.52 million views per month. With each view generating revenue through advertisements, this provides an additional stream of income for the artist.

In addition to his YouTube earnings, Natanael has become a sought-after performer, selling out shows across the U.S. and Mexico. Concerts and music festivals are another crucial revenue source for the artist. As his fan base continues to grow, these live performances allow him to secure lucrative deals and expand his brand.

Natanael Cano Net Worth in 2024

As of 2024, Natanael Cano’s net worth is estimated to be between $8 million to $10 million, according to several sources, including Net Worth Spot and Celebrity Net Worth. This is a significant increase from the $4.9 million net worth reported in 2022, reflecting the rapid growth of his career and the success of his ventures beyond just music.

His wealth comes from multiple sources, including album sales, live performances, YouTube ad revenue, and brand partnerships. As one of the top artists in the Latin trap and regional Mexican music scene, Natanael Cano has positioned himself not only as a talented musician but also as a savvy businessman, making the most of his expanding influence.

The Future of Natanael Cano

Looking ahead, Natanael Cano shows no signs of slowing down. He has continued to evolve his sound and expand his reach, with new music and potential collaborations on the horizon. His unique style and genre-bending approach to music have made him a leader in the Latin music world, and it’s likely that he will continue to shape the future of Latin urban music.

In addition to his music, Cano’s presence on social media and his growing influence in fashion and brand endorsements could continue to boost his wealth in the coming years. His ability to connect with younger audiences through platforms like Instagram, YouTube, and TikTok only adds to his appeal, ensuring that he remains relevant in an ever-changing music industry.

Conclusion

Natanael Cano is a testament to the power of innovation in the music industry. With his creation of corridos tumbados, he has not only redefined regional Mexican music but has also paved the way for a new generation of Latin artists. His rapid rise to fame and impressive net worth demonstrate that his influence extends far beyond the music charts.

At just 23 years old, Natanael has already accomplished more than many artists could dream of in a lifetime. From his early days in Hermosillo to his current status as a global music sensation, his story is one of perseverance, creativity, and entrepreneurial success. With his growing fan base, continued success on streaming platforms, and potential for future ventures, Natanael Cano’s net worth will likely continue to rise as his career progresses.